Summary:
Crush Wine Bar is a luxury brand located in Toronto’s trendy King Street West market. The restaurant seats up to 100 people in the main dining room and 50 people in the adjacent bar. Crush also boasts a spacious outdoor patio for alfresco dining. Harvest Hospitality Group recently completed a successful acquisition and seamlessly transitioned the property into its portfolio.
Challenges:
Crush Wine Bar is situated in a competitive urban market, with a clientele that consists of elite and affluent individuals who value quality and a highly personalized experience. This audience values service and attention to detail, which can be challenging to maintain under an independent owner/operator model. The inconsistencies associated with ad hoc business practices, from staff training to management of procurement, had a negative impact on the property over time.
Expertise:
Harvest’s management team conducted an extensive assessment of the property’s performance and was able to identify existing challenges and opportunities for growth. Our team implemented our standard 100 day plan, which involves conducting a thorough analysis of all business operations (including service model, financial accountability, procurement management, staff co-ordination, etc.) to develop strategies which will allow our investors to realize a tangible increase in the asset’s performance.
Results:
- Redeveloped the menu to include a variety of haute dining choices
- Restructured the kitchen capabilities to introduce fresh “made from scratch” food options
- Implemented recruitment and training processes to ensure consistent service levels
- Improved property appearance with simple luxuries that provide points of differentiation within the urban market
- Streamlined purchasing practices to ensure reliable availability of high demand food options
- Increased overall asset performance and profitability
- Integrated offers with other properties to create cross-marketing and promotion with Vintage Hotel owned restaurants
About Harvest:
Harvest Hospitality Group is perfectly positioned to help hospitality operators and investors maximize the value of their property investments. We focus on developing the long-term asset value through the application of management expertise, proven business models and seasoned hospitality professionals.
Our people and passion create progress. This maxim has allowed Harvest’s team – veterans in property operations, acquisition, development and fund management – to sustain luxury brands, including The Pillar and Post, Millcroft Inn & Spa, CRUSH Wine Bar and the Prince of Wales Hotel, in some of North America’s most competitive hospitality markets.
For more information:
P.O. Box 1011,
526 Regent Street, Niagara-on-the-Lake
Ontario, Canada L0S 1J0
Telephone: (905) 468-6083
Fax: (905) 468-6680
info@harvesthg.com
